The Points Guy Awards 2024 transitioned from an in-person event to a dynamic social media experience, celebrating the best in travel. This digital-first approach provided a platform to highlight each winner’s achievements through live discussions, custom video content, and in-depth articles.

The visual direction drew inspiration from the Golden Age of travel, blending retro and nostalgic elements to create a sense of credibility while remaining warm and inclusive. The result was a design system that honored the past while engaging today’s audience in an immersive, digital format.