Joshua Neely

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The Points Guy Awards 2024

The Points Guy Awards 2024 transitioned from an in-person event to a dynamic social media experience, celebrating the best in travel. This digital-first approach provided a platform to highlight each winner’s achievements through live discussions, custom video content, and in-depth articles.

The visual direction drew inspiration from the Golden Age of travel, blending retro and nostalgic elements to create a sense of credibility while remaining warm and inclusive. The result was a design system that honored the past while engaging today’s audience in an immersive, digital format.
    
 Visual Identity Design, Motion Design
The Points Guy | 2024







The awards were split into 4 categories representing the neccesary steps of a travel journey:

1. Travel Inspiration
2. Planning and Booking
3. Enjoying the Journey
4. Exploring and Unwinding

These categories were represented as key illustations across each touchpoint.
They were used for featured images in articles, and social to show the winners of each category.






Badges were created to send to partners who won to promte their win on their website and promotional material.






The landing page was creatred to serve as a hub to view the winners of each award. We built a custom carosuel to hold each category and it’s winners. 

View the live site here.


Landing page
Hero animation




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