Protect Your Points
In response to a proposed bill by the U.S. House and Senate that threatened to eliminate credit card rewards—including points, cash back, and travel perks—we were tasked with creating a campaign to raise public awareness of the potential risks.
The goal was to craft a visually compelling identity that would drive audiences to take action by contacting their representatives. The result was a vibrant and adaptable visual system, featuring bold typography and striking singular imagery to effectively communicate urgency and importance.
The Points Guy Awards 2024
In 2024, The Points Guy Awards transitioned from an in-person event to a social media experience, celebrating the best in travel.
This social-first approach provided a platform to highlight each winner’s achievements through live discussions, custom video content, and in-depth articles.
The visual direction drew inspiration from the Golden Age of travel, blending retro and nostalgic elements to create a sense of credibility while remaining warm and inclusive.
The awards were organized into four stages of the travel journey—Inspiration, Planning & Booking, Enjoying the Journey, and Exploring & Unwinding—each represented through bespoke illustrations used across articles and social content.
The Points Guy Awards 2023
As part of an annual tradition, The Points Guy honors leading brands in the travel and finance sectors through a special awards ceremony.
Our team was tasked with spearheading the branding efforts and collaborating with an agency to bring the internal team's vision to life in a vibrant and impactful way.
This year's theme centered on the evolution of travel, which we expressed through the use of bright colors and immersive travel imagery, transporting the audience to those destinations.
TPG Partnerships
The Points Guy frequently collaborates with major credit card and travel brands to launch partnership campaigns.
The placements span across site , social content, and digital ads. These creative efforts not only reinforced brand consistency but also generated over 50,000 impressions across campaigns.
