In response to a proposed bill by the U.S. House and Senate that threatened to eliminate credit card rewards—including points, cash back, and travel perks—we were tasked with creating a campaign to raise public awareness of the potential risks.

The goal was to craft a visually compelling identity that would drive audiences to take action by contacting their representatives. The result was a vibrant and adaptable visual system, featuring bold typography and striking singular imagery to effectively communicate urgency and importance.